WE ARE DIGITAL +
CONTENT MARKETING
SPECIALISTS
We immerse ourselves in what makes your brand unique and translate that into crafted copy, compelling visuals, a thoughtful and efficient plan – all brought together online.
FOUNDED IN 2015,
Finch and Grey is based in Cape Town, with clients as far afield as London. It was formed out of a genuine love for publishing, marketing-with-meaning, and the ever-growing opportunities to connect with people in the online world.
With expertise at our fingertips, a hunger for authenticity and kindness at the heart of all that we do, we are efficient, on top of our game, sincere to the core, and here to help you navigate the digital and content marketing space.
OUR SERVICES
Every second of every day, we consume content. And, given this digital world we live in, it is vital for every brand – both big and small – to have an online presence of substance and to regularly connect with their target market in a meaningful way.
This is exactly why we built Finch and Grey. Always on a mission to make every single word and image count, we will craft a tailored plan that works for you, your budget and your unique objectives, because no two brands are alike. We provide the nuts, bolts and expertise required to achieve your brand’s full digital potential – freeing you up to focus on the big picture.
DIGITAL
MARKETING
From digital marketing plans and how to effectively advertise online to making sure your visual cues, messaging, website and calls to action are on-brand and on point, we know this world well and can assist with genuinely connecting your brand with your ideal target market and customer.
BRANDING +
DESIGN
Are you launching a new brand or product? Have an epic idea and need help to bring it to life? Or do you already love your brand identity, but need consistent and impactful marketing material designed? For concepts, ongoing creative direction and day-to-day design, you’re in the right place.
CONTENT STRATEGY + CREATION
Put simply, content is your brand’s voice and marketing is impossible without it. And, in a time where we need to earn the right to sell to our customers, top quality content is currency. From visual to video, written and more, we do content audits, strategy, execution and management.
VISUAL STYLE +
PHOTOGRAPHY
Telling a consistent story without saying a word is both an art and a necessity. A brand’s visual style is more than just photos, it's everything someone sees. Do your images match your brand and business ethos? Do product shots convert into sales? We have an eye for the visuals and how to make them work hard.
EMAIL
MARKETING
What if your customers looked forward to hearing from you? With huge potential to impact the bottom line, particularly in eCommerce, we put together world class email campaigns that convert and connect. From over-arching strategy and calendar-based planning to design, copy and imagery, we cover it all.
SOCIAL
MEDIA
There’s real magic to be made when a brand embraces the power of being able to engage with their market in real-time, with a sincere, unique approach and voice. We can work with you in creating a social media presence that works for you and your team, giving your brand the right kind of voice and heart.
WRITING
Make every word count. Whether for web or print, long-form articles or bite-size brand pieces, advertisements or press releases, social posts or newsletters, we will write, edit, proof and publish copy that conveys your message quickly and clearly, allowing your brand to shine.
WEBSITES
The beauty of the digital age is that brands now also own media space in the form of their websites, rather than only renting a soapbox. Social networks and the tools that we use to communicate come and go, but websites are here to stay and should be where the marketing journey both begins and ends.
PROJECT MANAGEMENT
Often great ideas are left behind because making them happen is too much of a battle. We can navigate your way through website design and development, SEO, advertising online, creative processes, critical paths, and anything else with terms or tasks too technical to brave. You’re in safe hands.
THE FOUNDERS
Meet Renée and Lisa. Since their stories collided whilst marketing the world’s best kitchen tools online, they’ve been on the same page: marketing-through-content for brands (and people) they believe in wholeheartedly.
RENÉE, the Finch
With a BA Degree in Marketing Communications from AAA School of Advertising in hand (with a double specialisation in Brand Management and Account Management), Renée cut her teeth in fashion marketing and PR for five years before joining the Cape Town advertising world, working on large FMCG advertising and corporate CSI accounts for a leading South African retailer.
After writing and creating recipes for Yuppiechef in her spare time, Renée eventually joined the team full-time as online visual merchandiser. Together with Lisa, she went on to lead the product and content marketing team, also heading up numerous successful special brand projects.
In 2013, Renée completed the Digital Marketing Course through Quirk and the University of Stellenbosch Business School, where she was named top of the class. In 2019, she was selected for the first Academy for Women Entrepreneurs (AWE) 2019 South Africa cohort, a U.S. Embassy programme which seeks to develop women-owned business in Africa.
A perfectionist in all that she does, Renée has a clarity of vision and strategy that is difficult to match, especially when it comes to brand management, creative direction, design and project management. Internationally award-winning email campaigns are her hallmark, as well as always having her eye on the ultimate goal for each brand with whom we’re lucky to work.
Renée lives in Cape Town and whenever she has the chance, she’s listening to a good podcast, cooking, or painting with water colours, inks and oils.
LISA, the Grey
Lisa studied at Durham University in the UK, before learning her copy-editing, proof-reading and copy-writing skills at Hodder & Stoughton as a commissioning book editor in London.
In 2008, she became the managing editor of The Good Food Guide and was paid to compile the annual bestselling guide to the UK's top restaurants (it was tough).
She moved to Cape Town just over ten years ago and was one of the first members of the Yuppiechef team, an online retailer spearheading the eCommerce revolution in South Africa. It was at Yuppiechef that she met Renée, where together they headed up content and product marketing.
With a natural flair for communication together with her quick wit, warmth and way with words, Lisa has an innate ability to genuinely connect with others and almost-effortlessly join the dots between people and brands.
This gut instinct teamed with Lisa’s absolutely unwavering commitment to doing only the very best work (whilst enjoying it, too!) shines through in her power to quickly make sense of any challenge and the grace with which she keeps every single strategy, project and content calendar ticking along both effectively and efficiently – always driven to get the very best return-on-investment and result for our client.
Lisa lives in Noordhoek with her husband and two kids and when not tapping away on her keyboard, she loves swimming in tidal pools and walking on the beach with her rescue pups, Ralph and Holly.
OUR CLIENTS
From food, fashion and skincare to kitchen tools, ice cream, luxury travel, and prestigious international awards programmes, meet some of the brands we have been lucky to work with.
